[ Project Discontinued ]
[ Symphon AI ]
Role
Product Designer
Timeline
2024
Team
Product Design, PM and Developer
Skills
Wireframing, Prototyping, AI-Powered Design Workflow
Context
The Symphon AI project was developed during my role as a Product Designer at Kafé Apps, a software house specialized in No-Code solutions.
The idea came from entrepreneur Nathália, who identified an opportunity in the aesthetic surgery market. Her goal was to create an artificial intelligence product capable of assisting doctors in analyzing a patient’s face, identifying possible asymmetries and anomalies, and supporting safer, more balanced decisions during procedures.
This project gained relevance within a social context marked by the growing popularity of aesthetic surgeries, driven by social media and digital influencers. The promise of quick transformations has led to numerous cases of problematic outcomes for patients across Brazil.
In response to this scenario, initiatives have emerged — including those supported by the Regional Medical Council — encouraging the adoption of practices focused on harmonization and natural symmetry, prioritizing safer and more human results for patients.
Goals & Challenges
The main goal of the project was to transform the initial idea into a functional artificial intelligence product.
The proposal was to create a solution designed for doctors that went beyond a simple chat-based AI agent. From the start, it became clear that the product needed to provide additional functionalities, such as:
Uploading audio and text files, allowing the agent to access supporting materials during consultations;
Building a Knowledge Base, directly fed by doctors, to make the agent’s responses more accurate, reliable, and contextualized;
Facial scanning through the device’s camera, enabling the agent to analyze the patient’s facial symmetry and draw reference lines to help doctors suggest procedures in a more informed way.
Thus, the project aimed to deliver not just a conversational AI tool, but a comprehensive intelligent assistant, adaptable to the practical needs of professionals in the aesthetics field.
My Role
I joined Symphon AI as soon as it was brought into Kafé, taking on the responsibility of being the sole designer on the project.
From the very first immersion meetings between the entrepreneur and the Kafé team, I contributed to shaping the product vision. While the entrepreneur brought the idea, it was up to Kafé to transform it into something tangible — and my role was essential in turning that vision into a real product.
My main responsibilities included:
Figma setup: organizing folders and standardizing components;
Developing a UI Kit to ensure visual consistency;
Designing the product flows, defining the user journey;
Acting as a bridge between design and development throughout the execution.
Discovery & Research
The first step was to gather market references. The entrepreneur introduced HipoGPT as an example — an agent designed to support doctors in consultations and research. Although interesting, it was a generalist solution, intended for all areas of medicine.

Not just a AI Wrapper
During my analysis, I realized that most of the products available in the market were nothing more than AI wrappers: simple integrations with the OpenAI API, presented through a chat interface very similar to ChatGPT.
Faced with this scenario, I considered three central aspects:
the investment made by the client in Kafé;
the adoption curve of the product among doctors;
the need for more reliable answers, reducing the risks of AI hallucinations.
Based on this, I proposed that Symphon AI should go beyond a chat. The product should also function as a repository of files (texts, audio, and images) that could be shared and referenced by the user. This way, the agent would have access to a personalized Knowledge Base, ensuring more contextual and relevant responses.
Designing a product, but also a business
The decision to structure Symphon AI also as a file repository had not only technical implications but also a strategic business impact.
This model brought two major advantages:
Scalable monetization model: the more files users stored on the platform (texts, audio, images), the greater their need for cloud storage. This made it possible to adopt a pricing strategy based on storage and cloud usage, increasing revenue as usage grew.
Churn reduction: by creating a direct dependency between the user and their stored data, the product strengthened customer retention. There is a well-known cognitive bias in the market: the more time and effort users invest in adding data to a tool, the less likely they are to abandon it. Nobody wants to lose their entire history.
Therefore, designing Symphon AI as a repository was not just a design choice, but a way of aligning user experience and business strategy within a single product.
Product Challenge & Device Strategy
In addition to the standard chat functionality, the product needed to provide facial analysis from images captured by the device’s camera or uploaded by the user. This feature was essential for the agent to identify asymmetries and support doctors during consultations.
Another important aspect was defining the primary device. From the research stage, it became clear that the product should prioritize tablets. This decision was validated with the client, who confirmed that most doctors and aestheticians in her network used tablets during consultations — whether to take notes, record information, or review patient history.
By adopting the tablet as the central device, we aimed to ensure the mobility required in clinics, without competing with robust clinic management systems. This choice struck a balance between practicality, usability, and real-world context of use.
Strategy & Directions
After defining that the product would be designed primarily for tablet use, my first step was to study in detail the workflow of an aesthetic doctor’s consultation.
This analysis was essential to understand how to adapt Symphon AI to the real context of use in clinics, considering not only the dimensions and weight of the tablet but also how it could naturally integrate into the professional’s routine, minimizing any friction in adoption.
Thus, the main strategy was to align the digital experience with the user’s real behavior, ensuring that technology acted as a facilitator rather than an obstacle.
“If i'm building an AI product, why not building if an AI Product?”
During the development of Symphon AI, the first AI agents focused on creating code and digital products began to emerge. It was during this period that tools like Lovable and Vercel’s v0 were released.
This context marked a turning point for me: it was my first project where AI was not limited to generating text or images, but was also used as part of the design and product-building process.
Because of this, I had to iterate extensively with different tools and research workflows from industry professionals, understanding how each structured their processes. The goal was to find ways to raise the quality of the interfaces, which at that point were still below the level expected for a finalized product ready to be presented to the client.
Garbage in, garbage out

During my research, I came across several workflows and methodologies for building AI-supported products. Despite their differences, they all shared the same premise: the importance of building a solid Knowledge Base, fueled by reference files.
This knowledge base became the fundamental starting point to ensure that the agent could generate more reliable and contextualized responses, reducing the risk of hallucinations and increasing the accuracy of the results.
What worked for me
After exploring several different workflows, I defined the one that made the most sense in terms of fundamentals and logical sequence for planning and building the project.
This workflow served as a guide to structure each stage of the work: from defining the Masterplan to organizing the documents that would guide both design and development.

Wearing multiples Hats at the same time
For the project to make sense and for all documents to be built consistently, I realized I couldn’t act solely as a designer, limited to thinking about color palettes, typography, and visual patterns. It was necessary to take on different roles throughout the process.
PM Hat (Product Manager): I defined the product roadmap, mapping the user journey screens, their relationships, the target audience, and the main flows.
Engineering Hat: I thought like a software engineer, defining which UI libraries would be used and how they would integrate with the chosen technologies. At this stage, I established the use of:
Shadcn as the UI library;
React + Typescript as the front-end languages (native to v0);
Supabase as the backend.
This multiplicity of roles was essential to bring consistency to the project, ensuring that design, product, and technology were aligned from the very beginning.
Agents working together
Since the most efficient formats for uploading files to the AI’s Knowledge Base were .pdf or .md, I used Notion as the central documentation tool.
I organized the project information into existing folders in Notion and leveraged the native GPT integration on Mac so the AI could access this material. From there, GPT generated the necessary documents to feed the agent in v0, ensuring it had a solid knowledge base to operate effectively.

Deliverables
In addition to bringing greater organization to the project, I delivered the following validated flows and screens:
Login
Home
Pacientes
Consultas
Biblioteca
AI Chat
UI Screenshots
Next Steps
Despite the progress achieved with Symphon AI, the project was interrupted due to a period of instability in Kafé’s management. Faced with financial uncertainty, I decided to take on a new opportunity at an American startup, which represented the achievement of one of my main professional goals: working in a global company.
Lessons Learned
Symphon AI marked an important milestone in my journey, as it was the first project where I used artificial intelligence as a starting point for interface design.
Until then, I had been using GPT mainly to support text creation and the organization of interface components, but in this project, its use went further: I employed GPT to structure complete screens and documents that served as the foundation for feeding v0’s Knowledge Base, ensuring greater accuracy in generating the product’s first interface version.
This project therefore represented a paradigm shift in my workflow, showing how AI can be strategically integrated into both design and digital product development.
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